Club9er

It started with a mission to approach women’s golf for today’s market, to make it casual, approachable, & introduce innovative, local elements in look, feel & play.

It evolved into an idea to modernize the entire outlook on women’s golf. Not only is golf able to be accessible but modern and authentic too. It’s not just a men’s game, it’s not just for the pros and it’s not just for country clubs. It’s the most popular individually played sport of the past, present and future & with a few additions its market can be expanded even more to fill the gap for recreational (& serious) women’s golf. 

Club9er is here to do just that. We’re taking classy streetwear design and blending it with classic course wear. We’re adding a social and local component too, because golf is better experienced with others, in your neighborhood. 

Introducing Club9er, a women's golf consulting and lifestyle brand to change the rules, not the game. Style is important and 9 holes are preferred, with a Juneshine.

Why golf? Why women's?

Golf goes back a long time, 15th century Scotland to be exact, and we appreciate that. It is rooted in tradition, with traditional manners and a traditional style. It’s also what makes us want to shift the mindset while maintaining the tradition and standards we love. The history is admirable, but everyday accessibility and genuineness have a ways to go.

Add concepts to shift women’s golf and bring in small businesses to give courses a local feel and all of a sudden we’re not just ‘Redefining a sport of tradition’ we’re revolutionizing one.

The numbers speak for themselves. The market has grown, the sport has grown, & shared activities with functional style are top of mind.  So let’s all get out there together, and promote activity and authenticity around the best game on Earth.

OPPORTUNITIES TO MAKE IT SHARED/CASUAL

We believe in the connections golf builds over a shared love of sport, (friendly) competition, being outdoors, and having fun. A sport that spans generations, genders & skills. Club9er promotes accessible golf, coed leagues that are cool and locally-driven events. If you haven’t been to PenMar, Penmar but better.

COLLABORATIONS TO MAKE IT COOL/LOCAL

To our first point about connection, we are relationship driven and believe we produce our best when we collaborate together- with thoughtful, diverse and up and coming brands. From events to product we love to experience and discover and we want to see more of that. Rooted in locally driven community, 9er brings local  and regional brands to courses. Changing the rules, not the game.

ACCESSORIES TO MAKE IT FUNCTIONAL & FASHIONABLE

Clothing for golf fits a mold when it comes to women’s style. Terms like “proper” and “preppy” are often used, with an emphasis on floral, ruffles and more. Even the newest brands, more power to them, are based purely on the stereotype of golf fashion not the innovation nor the culture that golf has today. Artists will be involved, sustainability will be incorporated and, while our core group is women, most items will be gender-neutral, shorts, tops, and hats that are cool and functional.